These ‘EVIL’ cameras have really made a huge impact in the last year or so. Panasonic and Olympus were the first with their EVILS, the EPs and GFs, both are micro four third system. Then came along the Samsung NX10 with its ‘EVIL’ which is not so evil looking but a weak DSLR look alike body, yet claiming it’s not a DSLR but only look like a DSLR . However, giving it some credits that it has a full sensor in a somewhat smaller looking DSLR body. NX10 did not create a huge excitement in the market, unfortunately. By the way, EVIL means Electronic Viewfinder Interchangeable Lens cameras.
I guess like how they says it in a fairytale – ‘The EVIL.. rest One of them All is the NEX’.
Over the past few years, many have tagged themselves as professional photographers simply by acquiring a ‘macho’ looking DSLR camera and several expensive lenses to complete the collection. Strangely how many can produce good photographs have yet to be seen.
Of course, personally I have seen some great photos produced by a mere digital compact camera rather than those from a DSLR. In most cases, those that got themselves a DSLR actually did not really understand that they are acquiring a camera system and not just a camera.
Investing in an entry level DSLR with an 18-55mm kit lens is a good start, but it’ll not give you enough to produce creative images that you’ve always seen. And also, with a DSLR there are some technical skills to learn in order to fully make use of the DSLR features. It’ll be a total waste to own a DSLR and continue to shoot with the ‘Green’ or P mode; both means auto or semi-auto mode. If you prefer these modes, than it’s better to stick to a digital compact camera that can offers much more creative freedom.
Today, the NEX can take over this dilemma by providing a DSLR-quality in a smaller size camera that has most of the features of a compact camera. The NEX 5 automatic features is simply so easy to use and once you started shooting, there’s simply not stopping.
What I can say about the NEX is that you cannot treat it like a DSLR, it’s not a ‘macho’ thing! This stylish looking camera comes in a fantastic looking silver and black magnesium body. My personal choice is the silver one and the feeling of having it my palm, well I simply loved it. You don’t put a neck strap over the NEX because it’ll spoil the image. All you need to have is a cool looking and reliable hand strap to accessorize it.
Unlike many other DSLR, this little thing with its 18-55mm lens is a great companion to have in any occasion – outdoor and especially indoor. What a discovery for me to see the images at ISO 1600 and it’s simply awesome that some DSLR in the same range cannot match its quality reproduction.
Now I can enjoy my photography even better with a camera that I can simply throw into my handbag and yet, ready to shoot.
So this must be the camera that most have been dreaming of, but somehow it took the manufacturer or camera designers a longer time to figure it out. Or maybe, I’m guessing it wrong because they are actually waiting for the right time and moment to showcase it.
They waited patiently to see what the competitors have up their sleeves and then when the time is right – ‘Big Bang’!! Sony does it again - this time not with the tagline ‘Like No Other’ but a more appropriate ‘Make.Believe’…
Sony Malaysia held the alpha NEX 'Big Bang' at one of the most amazing location in the heart of Kuala Lumpur @ the Rooftop of Lot 10.
